Unlock the Potential of Employee Benefits

Disconnected benefits? That’s a missed opportunity.

Our smart platform links benefits with personal finances in real time—ensuring your team never misses a claim, benefit or perk again.

Features for apricot showing how to increase your employer match and how to claim benefits.

The Future of Benefits Engagement

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HOW IT WORKS

Connect Apricot with benefits providers, HRIS & financial institutions

Apricot aligns employee benefits with daily financial habits—making it effortless for your team to unlock real value every day

Connect

Sync Apricot with your HRIS & financial systems in minutes.

Discover

Employees get personalized insights on benefits & financial opportunities.

Engage

AI-powered recommendations help employees claim, save, and optimize their finances

Measure

Employers track engagement, benefits utilization, and ROI in real time.

INTEGRATIONS

Connect Apricot with benefits providers, HRIS & financial institutions

TESTIMONIALS

What Employers & Employees Are Saying

Rated 5 stars

"Apricot has completely changed the way we manage benefits. Employees are more engaged, claims are easier to track, and we’re seeing real savings across the board."

Sector: Manufacturing
Rated 5 stars

"Apricot made it so much easier to understand and use my benefits. I never realized how much I was missing out on—now, I’m actually claiming what’s mine!"

Sector: Healthcare

OUR TEAM

Meet the Team Behind Apricot

Marcus Etchegary

Marcus Etchegary

Co-Founder & CRO
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BMO Private Wealth logo

A former portfolio manager and wealth advisor with a proven track record of building and scaling successful practices. Passionate about delivering seamless, high-impact experiences, he brings deep expertise in client growth and strategy.

Hailing from Newfoundland, Marcus grew up playing hockey and later competed in the OHL. Off the ice, he’s an avid piano player, concert enthusiast, and a dedicated coach for his son and daughter’s hockey teams.

Jenn Etchegary

Jenn Etchegary

Co-Founder & CEO
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Jenn is a fintech innovator and the driving force behind Apricot’s strategy and product development. A curious and creative leader, she’s dedicated to leveraging technology to make financial wellness easier and more accessible for all Canadians.

Jenn was born and raised in Saskatchewan and where she grew up playing competitive sports, She loves cooking new recipes for her family, exploring new countries and is a culinary school graduate.

Cody Taylor

Cody Taylor

Co-Founder & CTO
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A technology leader with 15+ years of experience building secure, scalable platforms and leading high-performing engineering teams. He specializes in automation, data-driven platforms, and enterprise technology solutions.

Growing up in Thunder Bay, Cody learned resilience, creativity, and ingenuity early on. He loves spending time with his wife and two daughters and still laces up his skates for late night men’s league hockey.

FAQ

Frequently Asked Questions

How does Apricot integrate with our existing HR systems?

We seamlessly connect with your benefits and payroll systems via secure APIs, ensuring smooth integration with minimal disruption.

Our platform delivers real-time data on benefits utilization, cost-saving opportunities, employee engagement, and ROI—empowering you to make smart, data-driven decisions.

We use industry-leading encryption and adhere to top compliance standards (including GDPR and HIPAA) to safeguard all your sensitive information.

Most HR leaders observe tangible improvements in employee engagement and cost savings within the first three months of implementation.

By merging personal finance data with benefits insights, our platform delivers personalized, actionable recommendations that drive high engagement—empowering employees to fully leverage their benefits.

Apricot is currently in beta. We’re actively gathering feedback to make our platform even more effective for HR leaders. Early adopters benefit from personalized support and direct influence on future features.

Unified Benefits,
Empowered Teams.

Ready to transform benefits?